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Media Engagement for Social Impact Workshop

Media Engagement for Social Impact Workshop



Thursday, 20 June 2024
12:00 - 17:00
Creative Campus, Shaw Street, Liverpool, L6 1HP

The media plays a crucial role in shaping dominant public discourses on the causes, ‘realities’ of, and solutions to crises. These messages often echo political-economic agendas, reinforcing individualising rhetoric that judges and blames individuals and certain groups and communities, rather than exposing the structural problems that are the real cause of inequality.

Myth-busting and telling alternative stories that counter the toxic effects of dominant poverty narratives and ‘poverty propaganda’ is therefore imperative.

Through expert-led discussions, our media engagement workshop will think about the use of media in our work and the role it can play in effectively conveying key messages and findings.

We will also learn how to craft compelling counter-narratives, engage with journalists, and utilise both traditional and digital media platforms.

This will aid workshop members in communicating these social issues in ways that will shift perceptions of poverty and inequality and create meaningful change.

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